Savers

Savers is the largest for-profit retail thrift chain in the world and Halloween is Savers’ high Season. Of all the Halloween marketing campaigns DigiMedia has developed for Savers, the Halloween Factory was one of the most successful. Simple floor and display posters and flyers were marketing mainstays, but had complex production and distribution requirements: maintaining colour consistency across web, large-offset and digital print runs, screen printing, specialty materials, and distributing different campaign components to different locations in the 200 plus store chain – all in tight timeframes and modest budgets.