Savers

Creating In-store signage was one of the first creative and production projects DigiMedia undertook for Savers, in its drive to become the leading thrift chain store in North America. Working with a modest budget, DigiMedia established a bright, fun approach — later to become the cornerstone of the chain's brand personality — reflecting Savers' mission to provide the best selection and shopping experience of any thrift store in the world. In addition to bringing ease, clarity and consistency to signage that guided in-store navigation, the signs were designed so that employees could easily install on their own.